To develop an efficient ecosystem for the e-Commerce industry, the government has taken the initiative to establish an integrated and assisted eCommerce platform, “n-cart.shop ”.

n-cart.shop is the world’s first integrated assisted rural eCommerce platform. It has gathered all major eCommerce players and brought them to the country’s last-mile with integration in a single platform. Rural and urban merchants will be able to connect and collaborate with major e-Commerce and logistics players for shipment facilitation with the potential of global escalation. n-cart.shop utilises union-level delivery points to penetrate hard-to-access areas and government resources and human resources to make a decentralised supply chain. It enables sellers with a “Single Point of Entry”' to all e-Commerce platforms. n-cart.shop also leverages the use of ESCROW, a financial arrangement to temporarily hold money for a transaction before the transaction has been finalised to ensure maximum security for an e-commerce transaction.

By democratising access to market and finance, n-cart.shop has led disadvantaged entrepreneurs by making something previously a complex and expensive service now free and much more convenient - e-Commerce.

The 'n-cart.shop model' has received many international recognitions, including the 2020 WSIS champion award, 2019 APICTA award, UN facility fund competition in 2019, and BRH catalytic fund winner in 2020. n-cart.shop is termed as the logistic backbone of the e-Commerce industry in Bangladesh.

n-cart.shop 's aggregated online marketplace has allowed small businesses, mom-and-pop stores, and the ubiquitous mudi'r dokan (small grocery store, typically offering FMCG products like snacks, lifestyle products, etc.) to enter the growing e-commerce sector. And to further spread the n-cart.shop model, the team is currently running a consultation with multiple countries to replicate it.

Mission:

Fostering digital commerce expansion throughout the country and building a nationwide supply chain will increase local production and empower rural producers to cross border trade.

Vision:

Creating such a platform where marginal producers and disadvantaged entrepreneurs all over Bangladesh will get the opportunity to sell their products directly to the customers.

Key features (for customers):

• Compare prices as well as attributes from competing brands on a single window before purchase.
• Door-to-door order giving and delivery service
• Flexible user experience in the mobile app as well as web
• Beneficiaries can select their preferred courier from the platform
• Can track the product through the panel along with SMS notification

Key features (for sellers):

• n-cart.shop Mall for SMEs designing their store for free
• Dedicated online Distributorship all over the country.
• Weekly advanced Bulk shipment for all eCommerce warehouses.
• Single payment settlement for sales to multiple platforms.
• 8K pickup points for product delivery.
• Dedicated distribution house for e-Commerce delivery